This is advertising that shocks individual in which generate discussions, coverage, and eventually sales. However, it can also promote an individual from not using a product altogether; Canadian smokers are soon to be bombarded with pictures of diseased organs on the health warnings plastered across their cigarette packets.
Transforming
Companies are finding out that shocking advertising is actually working, and therefore are implementing it into there marketing scheme. Dove, is a prime example on how shock adverting work, in which they allow older women to show skin that would normally not be shown on T.V.. However, we do find younger women showing just as much skin. So why so shocking?? Could it be the age factor or acceptance?
Measuring
What is more shocking:"Jennifer Lopez appearing practically nude to present a Grammy, or an ad for Benetton in which a black woman breast-feeds a white child?"
http://www.aiga.org/content.cfm/shockvertising-a-poke-in-
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