JP Morgan Chase the powerhouse in the banking industry has just changed the way they advertise. The company has concentrated resources to promote the college student industry. Chase is providing them with information on credit cards and tailored programs to fit there desires. However, they are using different ventures for releasing this information, which has never been done before. Chase has teamed up with Facebook.com and is now advertising on there website, in hope to promote the college industry to allocate their resource through chase.
"We have been very active in marketing to a younger consumer and we know we need to be relevant in their life," said Kathy Witsil, director of Chase Brands.
"Teens were the first to jump on the MySpace.com bandwagon. By creating their own pages for music, movies and more". Other companies are taking part in the revolution of social networks that Facebook.com and Myspace.com have created. By advertising on an external site or creating there own personal social network.
Change is here, at least in the advertising business
http://www.clickz.com/showPage.html?page=937691
http://www.bizreport.com/2006/09/social_networks_changing_the_advertising_campaign.html
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