Anthropolgy and Advertising

"A science of humankind"

The study of Anthropology as it relates to advertising provides an emotional connection between the products and consumer values. Moreover, it studies tools, techniques, traditions, mechanisms, cravings for beauty and art, struggles or prestige. By applying this information taken, an advertising department can better understand what the consumer wants in products or what product best fits the consumer.

Types of Anthropology Studies

Physical Anthropology: studies anatomy and biology; race gender adaptation

Linguistics Anthropology: studies the structures of language

Ethnology Anthropology: studies the of human culture in historic since; myth, music and folklore

Applied Anthropology: studies pass observation or knowledge from anthropologist, in which to deal with modern problems.

Business Relation

Businesses are seemly looking for that edge over there competitor at all times and especially in the advertising departments. "One of the most promising areas of business for those trained in anthropology is advertising, where anthropologists have been hired for such projects as promoting breast-feeding in eastern Africa and educating newly enfranchised South Africans about elections."

www.gwu.edu/~anth/anth_prof.html

http://www.courses.rochester.edu/foster/ANT226/Spring01/history.html

http://anthropology.net/