“Target market is the market segment to which a particular product is marketed. It often defined by age, gender, geography, and/or socio-economic grouping.”Two section relating to target marketing are: profile customers and choosing the right media and message.
(Wiki)
Profile Customers
In customer profiling it is important that we identify the characteristics that make the customers unique, also the location where customers reside at with similar traits.
Sections dealing with Profiling Customers:
Site Selection – selecting a location to do your marketing
Direct Marketing – deals with direct mailing of marketing information
Media Planning - what type of media should be used
Choosing the Right Media and Message
The right media/message is a very important aspect. Your advisement may be perfect, however sending it to the right individuals is just as important as creating an advisement.
Three questions to answer when deciding on the right media or message to send:
Where can I reach them? TV, radio, newspaper, etc...
When can I reach them? Mornings, Weekends, etc ...
What do I say to them? Speak their language.
Example: A medical doctor would not use the same terminology as a mechanic in most cases.
http://en.wikipedia.org/wiki/Target_marketing
http://www.mapinfo.com/ (section on target marketing)
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