How to Create an Affective Slogan
First, it states the main benefits of the product or brand for the potential user or buyer
Second, it implies deference’s between it and other competitors
Third, it provides a direct and concise statement
Fourth, it contains some sort of wittiness sometimes
Fifth, it has its own personality
Sixth, it has a credible impression
Seventh, it makes you consumer feel good
Eighth, Sounds Good
TOP 10 SLOGANS OF THE CENTURY
1. Diamonds are forever (DeBeers), O yeah, I bet ever girl remembers that one.
2. Just do it (Nike), Michael Jordan has really propelled this company. (or is it the Slogan?)
3. The pause that refreshes (Coca-Cola). Like it!!!
4. Tastes great, less filling (Miller Lite). Yes, this one should be among the top.
5. We try harder (Avis) Don’t think so, should not be on the list.
6. Good to the last drop (Maxwell House). No comment...
7. Breakfast of champions (Wheaties). Should be number 2, very powerful slogan.
8. Does she ... or doesn't she? (Clairol)No comment
9. When it rains it pours (Morton Salt) Very good slogan, just didn’t know it was for salt
10. Where's the beef? (Wendy's) “Eat More Chikin” Chick-fil-A is a better slogan.
http://en.wikipedia.org/wiki/Slogan
http://adage.com/century/slogans.html
4 comments:
As I was reading the slogans that you had listed I found myself finishing them on my own because they are so catchy or I have heard them so much!
What about "Im lovin it"? McDonalds
Yes, slogans especially well known ones make peple think of the companies but what about their logo or emblem? That is a very well known way of branding also. The golden arches, the swoosh, and Tony the tigerare just a few examples of this.
Slogans have always been such a "Catch" in ads. Every really successful campaign seems to have that one slogan-hook to it. While some evolve (McDonald's "You Deserve a Break Today" to "I'm Lovin' It") to reflect changing times, they always lodge in your brain and eventually make their way into pop culture. In a way, they blur the line between ad and cultural reference.
You are right I never really thought about how a slogan makes a product memorable. And as a girl I do remember that diamonds are forever slogan. And maybe you should remember Kay Jewelers slogan every kiss begins with Kay. HAHA
I think the slogan is the key to building the brand. The more people remember your slogan the more they remember you product. Just think of this one "King of Beers", everybody knows that one even with all the brand extensions they use it on. All hale to the power of the slogan.
Post a Comment