Generational Marketing

There are six current types of generations:

Generation 9/11 (9/11 to Present) , Generation Y (1982-2000), Generation X (1961-1981),Baby Boomer Generation (1943-1960), Silent Generation (1925-1942), G.I Generation (1901-1924).

Generation 9/11: The armor generation. This generation is very protected, due to the rise in kidnapping and current global issues. As this generation hits adult-hood, fitting in with society will be there main objective.

Generation Y: The "we trust you" generation. They are very loyal to product that they have grown up with. There parent the Baby Boomers, had a very big part in there brand recognition and loyalty.

Generation X: The "will and deal" generation. AKA the shoppers, they have very little brand loyalty. They look to the best product for the best price. “If you burn them once you loose them for ever”

Generation Baby Boomer: The power house generation. Getting thing done fast. This generation does not have the time for long marketing/advertising ads. Majority of them have kids and any thing to make there life easier there for.

Silent Generation: The corvette generation: this generation realizes that it is time to spend money and splurge. At this point in time, the house is paid off, kids are on there own and the income is flying in.

G.I Generation: Reading, Reading and More Reading generation. This generation is what long advertisements are for; they tend to be very patient when learning about new product. Cataloged sales are the key with this generation.

http://www.annfishman.com/
http://revolution.blogs.com/communication_revolution/generational_marketing/