Branding is the Key

Why is Great Branding Important?

Branding could become the overall deciding factor whether a consumer purchases a product. How well they trust the product, has an immediate affect on there conscious decision to purchase it. “As with all brands, the voyage from obscurity to trusted products/services occurs when adhering to a disciplined process referred to as the ABC's of branding: ATTRIBUTES, BEHAVIOR and CIRCUMSTANCES.”(Ref: Allaboutbranding.com)

How do Great Brands Change the game?

Great brands provide the company an edge over there competitors. Branding attempts to making the decision for the consumer, in which they educate the consumer about there product (metal branding take place in this process). “Great brands change the game by changing the customer. They redefine the customer and the customer’s world, elevating the customer to a completely new context.” (Ref: Brand-Vision)

Does Branding have a Specific Design?

Great brand has no specific design, rather an idea that is advertised to the consumer in a way that formulates a thought though an image or idea. Almost any product has the potential to create a frame of positives and uniqueness of its brand.

Key Concepts:

A great brand knows itself
A great brand invents or reinvents an entire category
A great brand taps into emotions
A great brand is a story that’s never completely told
A great brand is relevant
(Ref. Kleppner’s Advertising Procedure 16th edition pages 97-98)

Examples of great branding are: Best Buy, Chase Bank, American Express, HBO and Starbucks.

http://www.allaboutbranding.com/index.lasso?article=395
http://tenayagroup.com/blog/category/brand-vision/