Investing in a Televison ADV

A man once told me that an "Investing is only risky to those who are uneducated in the subject".

Message Effectiveness

Audio and video are key elements in providing an effective T.V. advertisement. Both of them are capable of turn a great product into a sales disaster or sales success. Moreover, audio and video should both be considered equally important and there for one should never become more vital than the other.

Why you ask? To have an effective message broadcasted you must consider your audiences situation, (A) the T.V. could be turned down and their watching it while on the phone or (B) they could be on the move cooking dinner and just listening. Which ever situation the audiences is in, provides unique circumstance for a productive advertisement .

10 Concepts to Remember

Put People in Your Commercial (not always necessary): Remember if you are marking to a particular class or generation; provide those actors/actresses that fit the profile.

Plan Out Your Video: Everyone has heard the 5 P’s at one time or another (proper planning prevent poor performance), same message applies in creating a television advertisement.

Writing the Script: Make sure the time allocated fits the commercial script. Also, use shorter sentences with powerful selling word. Remember, you have a limited amount of time to catch the watcher's/listener's attention.

Audio and Video Must Match: What you decide to make a commercial about needs to match what is in the commercial. Example: If you're advertising about cars, you don't want to see a video about trucks.

Never Forget Your Call to Action: You want to customers to act now , not later. Your call to action is very important and should not be left out. A good commercial should be informative, however should also be some what additive, in the term "the customers wants it NOW".

Stick to Time: Very simple, if you have a 30 sec piece. You don’t need to buy extra time. Relay your message in the time that has be allocated to you.

Hiring a Production Company: This is very important, you want the commercial to look professional. You will find that most of your T.V. companies have there own production teams just for advertisements.

Scheduling Your Commercial: Pick a time that fit the needs of your audience: Example, kids are off of school on Saturdays, there for you will see more cereals advisements that are targeted towards kids during this time.

Frequency: This entails with how many times the commercial will be played. The point of frequency is to relay the message to the point where the watcher can get hooked. Don’t over do it!!!

Consistency: Just like a paper, everything need to be consistent throughout the advisement. Using the same announcers, jingles, fonts, colors, etc helps consumers get to know your company.

http://advertising.about.com/od/televisionandradio/a/commercialmusts.htm
http://www.entrepreneur.com/adsbytype/tvads/index115598.html