How to Use Color
The color should express the tone of the product. For example, “the Green Giant are packaged in a white background with the famous green logo”. Green is being used as freshness or healthfulness portray of the product.
What Colors Say
Blue: The most popular of all colors in advisement. It real had to go wrong with this one be cause so many people like it. However, to much blue could make an individual feel that the product cheap or made poorly.
Yellow: Life, joy and high impact is what this color portrays. Red is considered it sister color.
Red: The hottest color of them all. It will grab your attention, faster that any other color.
Green: Lifestyle, environmentally safe, health is what this color is all about. If you have a healthy product that you want to sell this color will go great with the product.
Brown: Bold and strong is what is color stands for. A&W has used this color perfect with their advertisements (showing the boldness of the root beer).
Black: Provides the stability of other color. Use black as a background for red and yellow, and benefit off the results.
Orange: Harvest, home and holiday color. People what to eat when they see this color. Restaurant’s best-friend.
http://www.goodellgroup.com/color.html
http://www.wisegeek.com/what-are-the-best-colors-for-advertising.htm http://sbinformation.about.com/cs/advertising/a/colors.htm
1 comment:
I agree that color can have a strong influence in advertisment. But color can also be recognized in businesses. For example, UPS uses brown and gold. They even drive around in brown trucks. In 2002 UPS launched the largest and most aggressive television and print advertising campaign in its 95 year history. their tag line was "What can brown do for you". To UPS brown was more than a color it is how people recognized them from their competitors. Another example could be Target. Everyone recognizes the color red and white lettering on their glossy weekly ads. Since colors could have a meaning in business advertising make sure they are projecting the right personality and image.
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