Wednesday, June 20, 2007

Street Furniture for Advertising

Advertising that we see in our everyday commute to work is known as Street Furniture. This is where the companies pay to fit their advertisement is a spot/section in town, in hopes to produce more revenue.

Different kinds of Street Furniture for Advertising

Posters, Billboards, Glass Artwork, Banners, Light display, Bus benches, in-store displays, shopping mall displays, kiosks, bicycle racks, and bus shelter panels.

Shelter Posters

These posters are typically 4 feet by 6 feet and provide the consumer with information /attention getting messages for both the commuters and the pedestrian traffic. Shelter Posters have become very popular over the years, especially in providing 24 hour display by adding a back lit light.


Jean-Claude Decaux

There are several companies that develop street advertisement art work. How to select the right one for your company. Experience, affordability, and positive results is the fundamental aspect you must look at when selecting a company for developing you street advisements. JCDecaux is among the top of those companies.
§ No.1 worldwide for street furniture
§ No.1 in Europe for billboards
§ No.1 worldwide in Airport advertising
§ 46 countries
§ 3,500 cities and towns
§ 716,000 advertising panels
§ 175 million people reached every day
§ 7,500 employees

http://advertising.utexas.edu/research/gannettarchive/format.html
http://www.joelkatzdesign.com/identity/index.html
http://www.jcdecauxusa.com/pages/Default.aspx

1 comment:

Anonymous said...

Great points there, thanks. And here is the relevant article, maybe someone will find it useful too
https://cgifurniture.com/product-shot-choose-best-for-your-ads/